Experiential souvenir making
ISIS and Culture Lab have partnered up to explore how new digital fabrication technologies can enhance visitor experience and engage audiences.
During The Big M tour of On the Precipice this summer we have been working with PhD student Bettina Nissen through The Creative Exchange project at Culture Lab. Bettina has been digitally fabricating souvenirs for visitors based on their experience of the On the Precipice screening programme.
Bettina has been working with visitors at each Big M touring location to fabricate souvenirs such as wristbands, volvelle discs and mini replicas of The Big M that visitors can take home with them to enhance their experience of the artwork and help promote further reflection.
All the souvenirs are unique as they are based on each visitor’s individual feedback, the design is generated from the feedback visitors provide on a questionnaire postcard. A personalised souvenir is then fabricated for each visitor while they wait. The shape, design and colour the souvenir takes is constantly evolving as it is based on the average opinion of previous visitors.
The pilot project has been really successful in helping us engage with The Big M visitors in a new way, allowing us to collect their thoughts and feelings about the artworks while also providing them with a souvenir in return.
The project is supported by The Creative Exchange and Culture Lab, Newcastle University.